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Here’s the animated ad we did for Kemo-Kasper 2007. Just uploaded it to YouTube for prosperity..
A very shortened version of this advertised the sale of badges in bakeries around Denmark – the proceeds all went to the foundation; Familier med kræftramte børn.
It’s not often we get asked to make short ads like this- so we really enjoyed ourselves with it, advertising not only the badges; but the game, campaign AND chemotherapy too!
What do a bunny, a panda, some bicycles, helmets, school kids, and a couple of eggs have to do with one another? A whole lot.
This year we took the reigns of the ABC campaign – gave it a whiff of Ludvig, and a splash of green- and Woohoo! kids are all excited about cycling to school, and maybe winning a huge school party!
We put our fingerprints all over this very good cause.
Everyone thinks Denmark is much like the Netherlands when it comes to transportation on two wheels. Sure the Danes like to cycle too, it’s a flat country, and Danes are just as healthy as the Dutch.
Not so much – it turns out.
The big old Motorist Lobby in Denmark has their feet firmly dug in and have promoted the personal car as the be-all-end-all of personal transportation. In order to get kids on the road, and away from the hospital (with possible problems with their health stemming from not enough excercise) and riding safely in order to get to school on time – The Danish Cyclist Federation runs the ABC campaign. Ride your bike to school. Get your whole class to ride to school! Mark down your trips on the ABC Scheme, and send in your tally at the end of the campaign. The highest tally wins a school party! Other prizes include cycles, helmets, waterbottles, etc.
We took the main character from the game we made together with Subsilo last year, and put him at the head of the campaign. Panda Poul, joined him, and what came out the other end was colour coded posters and brochures, a new website design, and a whole lot of printed matter for teachers and parents. Biggest print job we’ve ever taken on, and we’re proud to say it was all printed by Elbo – the green printers of Jylland.
Keep your eyes peeled for more from DCF in the form of Lys PÃ¥- med Ludvig (about riding with the proper lighting during the dark winter season), VCTA (We Cycle To Work) and ABC 2008!
How do you make a web-game about a serious topic like child-cancer without being too serious, or too glib?
Make it fun, make it hard, and make it just informative enough to give those who know nothing of the sickness at least an idea of what these kids go through during kemotherapy treatment.
At the end of last year we were approached by “Familier med kræftramte børn”, asking if we’d be willing to help them out by volunteering to make a little game for their website to support this year’s campaign to raise awareness and funds for their cause. FMKB helps families with children who have cancer, and funding for cancer research.
We offered to do the game for free, and in return we’d get a link back to ourselves, and credit in their press materials.
We came up with a revamp of the Kemo-Kasper character, known from the book given to every child in hospital with cancer, and a tournament concept that would get kids across the country involved, getting them to raise money to fight cancer through being sponsored by neighbours, friends and family, in a sort of play-a-thon.
The play-a-thon got a little morphed from our grassroots idea, into something a lot more commercial – what with all the big business sponsors, and brand prizes – but we figure any money is good money for these folks, and this cause.
Once the idea got off the ground, all sorts of assignments came about;
Posters, newspaper ads, postcards, banners, flyers, badges, display box, animated film ad, tshirt, and a website design – not to mention the cool game! We worked hard and fast to get everything done for the tournament day, and could then, finally, relax and have a great time with our kids at Boomtown Copenhagen playing in the tournament, and eating a whole lot of free icecream!
The tournament got a lot of press and attention on tv… and it looks like FMKB got what they were after – a lot of attention and more than double the funds raised compared to last year’s all-time record!;)
