Archive for the 'Marketing' Category

Young Bloods – as Blogging interns.

Monday, February 5th, 2007

Seems like the last few weeks have been pretty hectic around here – last week especially was a blur!

The week before last we had Thomas and Johannes back for another internship – this time as bloggers. What an amazing job they did!
Kevin and I had a fresh determination – after the holidays- to put some of our ideas that had been sitting on the backburners- onto the front ones- and the timing couldn’t have been better. The lads took to blogging like fish to water- and what we ended up with was our first topical blog: Adgames.

Not bad for a weeks work. We found it hard to understand how the guys could survive on generic cola and chips for their daily diet… but they didn’t pass out or anything, and they seemed to enjoy themselves.

Your T-shirts are in the mail – to us; we’ll let you know when they arrive, guys!

SmashLAB Christmas Goodies

Monday, December 18th, 2006

I got a nice little surprise this morning, as I walked up the stairs to the the office. Amongst all the bills and receipts I found a small envelope from smashLAB. All the way from Vancouver! “What might that be?” I thought. I didn’t remember ordering anything – could it be one of their guides they have online… no.. that was a PDF I looked at. Hmm… funny envelope- looks homemade. That’s cool…uhhhooooo!! Cards!

I took a little second here to check myself. I started to feel a little grumpy – (it’s Monday, afterall. Grumpy day.) We haven’t sent out cards yet – firstly because we’ve been too unorganized right now, and I feel burnt out for some reason. Secondly, I’ve been uninpired this past week (-burnt out?). Lastly (but not least importantly) – cards are trees. I like trees. Not very “green” of them, I thought, for Canadians…
But that faded. Turns out they were very green- having made the cards on recycled paper- and adding instructions to recycle them if you don’t use them yourself. The grumpiness faded. Moreso when I found there was even a hand written “hello” from Peter inside. “All the way from Canada!” I thought, with a smile. There you go. Why did I get the package? Because I check out their blog. And we link to that blog from here. (Talk about a sweet payoff for doing that!;))

SmashLAB rock, I have to say. Many a time I have found myself riding my bike home and mulling over- or recalling some passage I’d read on their blog ideasonideas.com. Eric Karjaluoto writes some very intriguing pieces, and you can tell he puts a lot of thought into his thoughts about design, the creative business, creativity and family. Nice reads.

Nice CARDS!

I can’t see who Peter is – on the site – but thanks got out to him for sending the pack, and more to all the folks at smashLAB.

Case: MILIBE: Danish clothing brand website

Wednesday, November 29th, 2006

Milibe called us up a few short weeks ago and asked us to help them with revamping their website. We did that, updated their logo in the process, then helped them with their print ad in MILK magazine (France), designing and coordinating with the Paris office to get it to the printer on time. Then we took a look at their postcard marketing- tweeked that too, and all of a sudden and cohesive brand was implimented!

Nice to make a pretty brand even prettier! Such nice stripes and colours…

Not bad for a rush job;)

Milibe