In Part One, we established that AdGames are free online web games that are used as a part of a marketing campaign. But how does it work? Well the last post ended with our motto: â€œENTERTAIN, ENLIGHTEN AND ENGAGE!â€, and that is exactly what AdGames do.
Games are not necessarily entertaining. Many games have a lousy gameplay. Theyâ€™re too easy or too hard â€“ or just boring. If the game isnâ€™t fun, itâ€™s not gonna be enlightening or engaging. Itâ€™s not gonna work. Of course you donâ€™t want your brand associated with something boring or crappy! So, first priority is always; ENTERTAINMENT.
It takes knowledge and a good idea to make a game fun.
At UOVO, we have both.
If the game is entertaining thereâ€™s a good chance that itâ€™s gonna be engaging too. Let’s compare a game to a tv-commercial. People zap away or just donâ€™t pay attention to all commercials. In a good game, the player is engaged and absorbed in your commercial â€“ often for hours.
Ok, so maybe these games are funny and engaging, but “enlightening”? Don’t computergames make you stupid?
No. Stupid tv makes you stupid. Stupid books make you stupid. Stupid GAMES make you stupid.
Neuroscience and theories about learning show that rationality and emotion arenâ€™t two independent entities. On the contrary. If you have fun, youâ€™re more likely to understand something new. Therefore, not only does the positive reaction towards the ad often lead to a positive reaction towards the brand, but you can also use the game to give your potential target group an idea about why your brand is superior.
With a revision of the journalistic rule of thumb; we say, â€œPlay it, donâ€™t say it!â€